Business dynamics
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| Business Dynamics | |
| Author | John Sterman |
|---|---|
| Language | English language |
| Publisher | McGraw Hill |
| Publication date | 2000 |
| ISBN | ISBN 0-07-231135-5 |
Business dynamics is the title of a book by John Sterman that applies system dynamics to business.
- Sterman, John D. (2000). Business Dynamics: Systems thinking and modeling for a complex world. McGraw Hill. ISBN 0-07-231135-5.
The book introduces systems dynamics modeling for the analysis of policy and strategy, with an emphasis on business and public policy applications. System dynamics is both a conceptual tool and a powerful modeling method. This allows the building of computer simulations of complex systems. These simulations can then be used to test the effectiveness of different policies on business outcomes.
