Building a Better Business
From Wikipedia, the free encyclopedia
| Building a Better Business | |
| Author | Patrick Dixon |
|---|---|
| Country | UK |
| Language | English |
| Subject(s) | business management |
| Publisher | Profile Books, Profile Business |
| Publication date | 5 April 2006 |
| Pages | 312 |
| ISBN | ISBN 186197-7530 |
Building a Better Business is a book on the future of marketing, management and motivation written by the futurist Patrick Dixon in 2006. Dr Patrick Dixon has been ranked as one of the 20 most influential business thinkers alive today (Thinkers 50 2005), and is author of 11 other books including Futurewise.
The thesis of the book is the need to connect with passion to deliver results.
Give people a convincing reason and they will lay down their very lives. Life's too short to waste time on projects that can't deliver, people who won't change and processes without purpose. People will only follow you if they see you are ahead, are convinced that you know the route, trust you and want to get there too.
Building a better world, or creating a better future, is proposed as a fundamental driver of human behaviour: the desire to make a difference, even if only to one's own life, but more commonly also to friends, family, community and beyond.
This principle is then applied to leadership, marketing, team building, change management, strategy development and innovation.
