Brian Collins

From Wikipedia, the free encyclopedia

Brian Collins is an American designer and creative director. He was the Chairman and Chief Creative Officer of the Brand Innovation Group, Ogilvy & Mather, in New York City for nine years (1998–2007), prior to starting his own experiential branding firm, COLLINS:.[1] His new agency is part of the Interpublic Group.

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[edit] Ogilvy and Mather

His team's work at Ogilvy includes the design of a fantasy chocolate factory/retail store for Hershey in Times Square;[2] the design of the new Motorola brand,[3] the new Kodak logo,[4] and a redesign of Sprite for Coca-Cola;[5] the campaign and design program for New York City’s bid for the Olympic Games, NYC2012;[6] the creation of Helios House,[7] the first LEED-certified gas station, which was built (in 2007) for BP in Los Angeles, with the firm Office dA and JohnstonMarkLee.

In response to the events of 9/11, his team produced the exhibit and book Brotherhood, a tribute to New York City’s firefighters.[8]

Collins’ team also produced a traveling international photo exhibit that explored what “beauty” meant to 60 women photographers. The intent of the exhibit[9] and website,[10] entitled Beyond Compare, was to broaden the definition of beauty to include women of all ages, shapes, and colors. As such it helped launch Dove’s “Campaign for Real Beauty.”

Collins produced The Ecology of Design, a handbook on environmental design thinking, published in 1996 by the AIGA.[11] He also initiated the annual forum “Designism: Design for Social Change,” sponsored by the Art Directors Club of New York. Panelists discuss the direction of the design industry and explore whether design and advertising demand a “social context.”[12]

Collins has spoken about innovation and design around the world, including at the World Economic Forum in Davos, Switzerland.[13]

[edit] Collins:

The first work from COLLINS: was covered by the New York Times on April 6, 2008. The story reviewed their design of the campaign to stop global warming done for the Alliance for Climate Protection, the organization founded by former Vice President and Nobel Laureate Al Gore. The campaign was developed with the Martin Agency of Richmond, Virginia.

[edit] Honors

The Massachusetts College of Art and Design gave its Distinguished Alumni Award to Collins in 2004.[14]Fast Company magazine named Collins as one of five American “Masters of Design” in 2005.[15] The National Organization for Women gave his team its Image Award in 2006 for work they did on Dove’s Campaign for Real Beauty.[16]

[edit] External link

COLLINS: Brian Collins' New York based design group

[edit] References

  1. ^ Collins, a new agency within the Interpublic Group.
  2. ^ Hershey store, Times Square.
  3. ^ Motorola brand redesign.
  4. ^ Kodak logo.
  5. ^ Sprite brand Redesign.
  6. ^ Design for NYC’s Olympic bid: NYC2012.
  7. ^ Helios House, BP gas station.
  8. ^ Brotherhood, book and exhibit.
  9. ^ Dove, Beyond Compare exhibit.
  10. ^ Dove Beyond Compare website.
  11. ^ The Ecology of Design, AIGA.
  12. ^ [http://www.adcglobal.org/connections/podcasts/?tag=17 Designism, Art Club of NY podcast:].
  13. ^ 2006 World Economic Forum, Davos, Switzerland.
  14. ^ Distinguished Alumni. MassArt. Retrieved on 2007-10-23.
  15. ^ Fast Company 2005 Masters of Design Award.
  16. ^ 2006 National Organization for Women, Image Award.