Brazilian beer
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Brazil is the world's fourth largest market for beer with over 74 million barrels produced in 2002. Annual consumption per head exceeds 50 litres.
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[edit] History
The tradition of brewing in Brazil dates back to European immigration in the early nineteenth century. Beer is brewed in the very south of Brazil where there are many German immigrants brewing traditional German style lagers to the mouth of the Amazon up in the north at Belém where the Cerpa brewery can be found.
[edit] The market
Brazilian market is the 4th biggest of the world with production of 9,8 billions liters in 2006. Pilsener type is the mostly consumed in Brazil (98% of market share) with limited choices to different types.
The majority of the market belongs to Inbev, the owner of the brands Brahma, Antarctica, Bohemia and Skol. Brazil's largest brewer was formed from the merger of the two biggest brands Brahma and Antarctica. In 2005, Ambev merged with Belgium's Interbrew (Stella Artois, Becks, Staropramen and many others) to form the world's largest brewer now known as Inbev. After the merge, Grupo Schincariol became the largest Brazilian-owned brewery in the country.
In 2002, Molson Coors bought Brazil's second largest brewery Kaiser. In 2006, the Mexican FEMSA Cerveza acquired 68% of Kaiser Brewery from Molson Coors. Molson Coors still helds 15% of Kaiser brewery and Heneiken helds the 17% remaining. Recently, FEMSA Cerveza released Mexican brand Sol in Brazilian market to compete with the biggest Inbev's brands.
There are a number of microbreweries in Brazil, the emergence of which is a relatively recent phenomenon. Over the past decade or so Brazil has imported more and more brands of beer from Europe and the USA. These imports are more expensive than locally brewed beers. Some international brands are actually produced in Brazil such as Stella Artois, Heineken, and Miller, but all dedicated to premium market with very small market share.
Market share in 2006: Ambev/Inbev (68,92%), Schincariol (12,55%), Kaiser/Femsa (8%), Petrópolis brewery (5%), others ( 5,53%).
Most popular brands in 2005: Skol (32,6%), Brahma (20,4%), Antarctica (13,6%), Nova Schin (10,2%), Kaiser (8,9%).
[edit] Carnival
In the Brazilian Carnival period there is an explosion in consumption. In these 4 days, 400 million liters (or around 4% of the yearly production) are consumed. In November with the approach of summer, the manufacture and investment in marketing triples.
[edit] Comprehensive List of Brazilian beers
- Antarctica (Pilsener, Dark Pilsener, Malzbier)
- Antarctica Extra Cristal (Premium Pilsener)
- Bohemia, the first beer produced in Brazil which is still produced (Pilsener)
- Bohemia Weiss (Weissbier)
- Bohemia Escura (Schwarzbier type)
- Bohemia Confraria, seasonal (Abbey Ale)
- Bohemia Royal Ale, seasonal (Red Ale)
- Brahma Chopp (Pilsener, Dark Pilsener and Malzbier)
- Brahma Black (Draft dark ale)
- Brahma Extra (Premium Pilsener)
- Brahma Bier, a limited release for the 2006 World Cup (Helles type)
- Caracu (Stout type)
- Kronenbier (alcohol free)
- Liber (alcohol free Pilsener)
- Original (Pilsener)
- Polar Export (Pilsener and Bock type)
- Serramalte (Premium Pilsener)
- Skol, brand owned by Carlsberg, produced under license. The best selling brand in Brazil (Pilsener)
- Skol Beats (Pilsener)
- Skol Lemon (beer with lemon juice)
- Miller Genuine Draft from USA, owned by SABMiller company, produced under license to Brazilian market (Pilsener)
- Stella Artois from Belgium, the only Inbev's international brand produced in Brazil (Premium Lager)
Produced by Kaiser/FEMSA
- Bavaria (Pilsener, alcohol free)
- Bavaria Premium (Premium Pilsener)
- Kaiser (Pilsener)
- Kaiser Gold (Premium Pilsener)
- Kaiser Bock, released during the winter only (Bock type)
- Kaiser Summer Draft (Pilsener)
- Santa Cerva (Pilsener)
- Sol, Brazilian version (Pilsener)
- Sol Premium, the original Mexican beer (Pilsener)
- Xingu (Stout type)
- Heineken from the Netherlands, owned by Heineken International, produced under license to Brazilian market (Premium Lager)
Produced by Schincariol
- Cintra (Pilsener and Dark beer)
- Nova Schin (Pilsener, Malzbier, alcohol free)
- Nova Schin Munich (Munich type dark beer)
- Nova Schin N2 (mixture of beer, tequila and lemon juice)
- Glacial (Pilsener)
- Primus (Pilsener)
- Under the Baden Baden brand, a subsidiary micro-brewery from Campos do Jordão, SP
- Under the Devassa brand, a subsidiary micro-brewery from Rio de Janeiro, RJ
- Devassa Tropical Lager Loira (Pilsener)
- Devassa Tropical Lager Negra (Dark Ale)
- Devassa Índia (IPA - India Pale Ale)
- Devassa Ruiva (Pale Ale)
- Under the Eisenbahn brand, a subsidiary micro-brewery from Blumenau, SC produces under The German beer purity law
- Eisenbahn (Dunkel, Kölsh, Pale Ale, Pilsener, Organic Pilsener, Weizenbier, Weizenbock)
- Eisenbahn Linha Seleção (Strong Golden Ale, Rauchbier, Weihnachts Ale)
- Eisenbahn Bierlikör (Premium Dunkel)
- Eisenbahn Lust (Champenoise type)
- Biersiphon (Draft beer)
Produced by Petrópolis brewery
- Crystal (Pilsener, Malzbier and alcohol free)
- Crystal Premium (Premium Pilsener)
- Crystal Fusion (mixture of beer with guaraná, passion fruit, or lemon juice)
- Itaipava (Pilsener and Malzbier)
- Itaipava Premium (Premium Pilsener)
- Petra Premium (Dark beer)
- Lokal Bier, brewery recently acquired (Pilsener)
Other beers
- Belco (Pilsener and Malzbier)
- Cerpa (Pilsener and Premium Pilsener)
- Colônia (Pilsener, Dark Pilsener, Malzbier, Extra Lager, Stout, Low Cab)
- Conti Bier (Pilsener and Malzbier)
- Donna's Beer (Pilsener)
- Frevo (Pilsener)
- Germânia (Pilsener, Dark beer, beer with wine)
- Guitt's (Pilsener, Dark Pilsener, Malzbier)
- Imperial (Pilsener and Dark beer)
- Kilsen (Pilsener, Premium Pilsener and Malzbier)
- Krill (Pilsener and Malzbier)
- Lecker (Pilsener, Malzbier, Munich, Piva Pilsen)
- Mãe Preta (Stout type)
- Malta (Pilsener, Malzbier and Golden Pilsener)
- Pils (Pilsener and Malzbier)
- Spoller (Pilsener and Malzbier)
- Tauber (Pilsener)
Other micro-breweries
- Abadessa (Export, Slava Pils, Helles, Dunkles Nektar, Weizenbier, Frankonia Rauchbier, Festbier and Emigrator Bock/D-Bock)
- Backer (Pilsener, Brown Aroma Chocolate, Weissbier, Pale Ale)
- Barley (Pilsener, Amber)
- Bierland (Pilsener, Bock, Weizenbier)
- Borck (Pilsener and Malzbier)
- Bruge (Ale, Bitter Ale, Stout)
- Cervejaria Canoinhas (Canoinhense Malzebier, Mocinha, Porter Bock type, Jahu, Nó de Pinho Kulmbach)
- Colorado (Weissbier, Pilsener, India Pale Ale)
- Dado Bier (Pilsener, Weiss, Royal Dark, Red Ale)
- Dana Bier (Cecilia Lager, Dani Weiss, Mônica Ale, Teresa Dunkel)
- Falke Bier (Pilsener e Dark beer)
- Fass (Pilsener)
- Cidade Imperial Chopp (Pilsener)
- Krug Bier (Âmber Premium, Premium, Cristal Premium, Weizenbier)
- Mistura Clássica (Pilsener, Extra Pilsener, Premium, Amber)
- Schmitt Bier (Ale, Barley Wine, La Brunette)
- Therezópolis Gold (Premium Pilsener)
- Whitehead (Pale Ale, Porter, Witbeer, Irish Ale)
[edit] See also
[edit] External links
- Devassa - a Rio de Janeiro brewery
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