Brand aversion

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This article is orphaned as few or no other articles link to it. Please help introduce links in articles on related topics. (November 2007)

Marketing

Key concepts

Product / Pricing / Promotion Distribution / Service / Retail Brand management Marketing effectiveness Market research Marketing strategy Marketing management Market dominance

Promotional content

Advertising / Branding Direct marketing / Personal Sales Product placement / Public relations Publicity / Sales promotion Underwriting

Promotional media

Printing / Publication / Broadcasting Out-of-home / Internet marketing Point of sale / Novelty items Digital marketing / In-game Word of mouth

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Brand aversion is an antonym of brand loyalty. It is when a consumer experiences distrust or a disliking of products from a particular brand based on past experiences with that brand and its products, similar to taste aversion.

Brand aversion usually happens after recent bad press, a mass product recall, or other poor product launches. An example would be US voters aversion to Diebold voting machines based on their alleged inferiorities.

[edit] See also

• Brand loyalty
• Brand architecture
• Brand equity
• Brand management
• Customer engagement
• Employer branding
• Evangelism marketing
• Taste aversion

[edit] External links

• http://juliansanchez.com/notes/archives/2007/08/brand_aversion.php
• http://72.14.209.104/search?q=cache:www.evofc.com/2007/08/03/brand-aversion/
• http://machinist.salon.com/blog/2007/08/16/diebold_name/

[edit] Sources