Brainsworking

From Wikipedia, the free encyclopedia

Brainsworking refers to a strategy in business networking, in which the goal is not the networking itself, but responsible knowledge sharing resulting in business benefits for both sides.[1]. The concept, a wordplay on brains and networking, has been created by Austrian entrepreneur and Chief networking officer Selma Prodanovic.

The concept includes the ability to use networking intelligence and connected thinking skills in sharing and creating new knowledge in fostering business development (which also includes personal development, creativity and innovation).[2]. It can also be used as a tool for development strategies, as it builds on the fact that each human being is unique and has a unique value advantage to bring into the knowledge exchange network and contribute in that way to achieving sustainable progress.[3]


[edit] Notes and References

  1. ^ Article on Brainsworking in Der Standard
  2. ^ Business, Networks, Management blog
  3. ^ The Brainsworking Institute