Talk:Bounty (brand)

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One of the best-kept secrets about Bounty's "quilting":

Bounty has always used P&G's advanced paper-blowing technology to make a three-dimensional paper product that is extremely absorbent.

Bounty changed the texture of their paper towel some years ago, adding embossed "quilts", ostensibly to make the towel perform better. In actual fact, adding this embossing made the thickness of the towel greater, so that a roll of "Quilted" towels held 20% fewer towels than the previous version, yet it was sold at the same price.

This feature was not designed to make the towel perform better, but to sell fewer towels on the same size roll. P&G now has to sell 20% fewer rolls to make the same profit, or the inverse, P&G makes 25% more profit on each roll. The new "Quilted Picker Upper" is actually 25% more expensive than it predecessor, without any measurable increase in performance. "Quilting" (embossing) as a benefit is strictly market hype.

Bounty has doubled in price per roll since the "Quilting", which makes the price-per sheet 250% more expensive than pre-quilting days.

One caveat is that Bounty is still among the best performers in paper towels, but the "quilting" is not what did it.

[edit] Good update

Thanks for the recent update. Makes a lot more sense now. However... it could still do with some expansion if anyone has any. JD 17:13, 15 October 2007 (UTC)