Bmycharity

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Bmycharity provides online sponsorship and donation processing services to UK charities and their supporters. Individual fundraisers use Bmycharity's personal sponsorship pages to collect secure online credit and debit card sponsorship donations from fundraisers which would otherwise be collected offline as cheque and cash donations.^[1] Fundraisers set-up a personal homepage and email a link out to friends and family, who follow the link to make a donation by debit or credit card. The money is then transferred to the charity, who can claim an extra 28% of the donation in Gift Aid on all donations given by UK taxpayers.

Charities such as Oxfam, Cancer Research UK and World Vision as well as many much smaller organisations have opted to use Bmycharity to streamline their fundraising processes. Although BMY Limited, which developed and hosts the service charges transaction fees, the rapid take-up of the service suggests that the reduced administration and banking charges, coupled with increased Gift Aid income outweigh these costs. Two price plans are offered to client charities, including one with no monthly fee.

Bmycharity was set-up in 2000 by Ben Brabyn and Matt Cooper. BMY Limited is privately held, and currently employs 4 people based in London. In 2007, the company launched a related service — Giftshare — designed to bring the capabilities of Bmycharity to a wider audience and new market. More than 400,000 people have so far used Bmycharity to raise £10,000,000 for 150 UK charities since 2001, when the service was launched.^[2]