Blackcoffee
From Wikipedia, the free encyclopedia
| This article or section needs sources or references that appear in reliable, third-party publications. Primary sources and sources affiliated with the subject of the article are generally not sufficient for a Wikipedia article. Please include more appropriate citations from reliable sources, or discuss the issue on the talk page. This article has been tagged since February 2008. |
| This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (February 2008) |
| This article may contain improper references to self-published sources. Please help improve this article by removing unreliable sources. A self-published source may only be cited as a primary source in an article about the author or source itself and not as an authority. (February 2008) |
Blackcoffee is an independently owned brand consultancy, located in Boston, Massachusetts USA. Specialists in Brand Expression, Blackcoffee uses a non-linear methodology that integrates Brand Strategy + Brand Identity to develop Brand Signals. Brand Signals are the sensory building blocks, such as brand name, logo, sonic branding and packaging, that serve to identify and differentiate brands from competitors.
Brand Expressionists Mark Gallagher and Laura Savard founded Blackcoffee in 1994.
Contents |
[edit] Services
- BRAND STRATEGY
- Brand Mapping
- Brand Architecture
- Brand Positioning
- BRAND IDENTITY
- Verbal Identity
- Visual Identity
- Packaging Identity
[edit] Clients
Blackcoffee works with leading brands across a vast range of industries. Current and past clients include:
- Acura
- Cannondale
- Carpet One
- Converse
- Fox Sports
- Hasbro
- Kryptonite
- MTV
- Naked Lion
- Numark
- Puma
- Reebok
- Rockport
- Salomon
- Showtime Networks
- Sperry Top-sider
- Timberland
- Winston Flowers
- Zildjian
[edit] Publications
Blackcoffee has published two books:
Best of Business Card Design 6 — Rockport Publishers (2004) ISBN-10: 1592532330
1000 Icons, Symbols and Pictograms — Rockport Publishers (2006) ISBN-10: 159253239X

