Bernardo Chavez Rico

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Bernardo Chavez Rico (1941-December 3, 1999) was an important American luthier specializing in guitars. Known as Bernie Rico Sr. or simply B.C., Rico was born in East Los Angeles California. Working with his father, Rico began his career building banjos and ukuleles in the 1950's. Rico's original instruments were acoustic guitars made under the name B.C. Rico. These acoustic guitars are very rare with approximently 300 surviving.

However, in 1967 the company name was changed to its present form--B.C. Rich. Also a motorcycle enthusiast, Rico's work on his motorcycle paint jobs inspired him to create unusual finishes for his guitars. This innovation, coupled with his penchant for unusual designs, caused him to become a maker of highly desirable electric guitars.

Rico and his company went on to create several models of guitars and the company prospered.^[1]

[edit] References

^ B.C. Rich Guitars. B.C. Rich Custom Shop History. Retrieved on 2006-11-04.

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