User:Barnabask/Skweezer

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Skweezer
Image:Skweezer v4 Screenshot.gif Skweezer Home Page (v 4.0) (Nokia 6600)
URL	http://www.skweezer.net
Type of site	Mobile HTML Transcoder
Registration	Not required, Free
Owner	Greenlight Wireless
Created by	Greenlight Wireless
Launched	2003
Current status	Active

Skweezer is a Mobile HTML Transcoder for users of handheld devices such as personal digital assistants and mobile phones. Skweezer reformats and compresses web content in order to reduce a web page's file size and makes the downloaded content easier to view on a small screen [1]. Skweezer was developed by Greenlight Wireless Corporation and initially released in 2003. Skweezer's technology is used to mobilize Web content service by search engines, Web portals, and wireless carriers such as IAC/InterActiveCorp [2], Bloglines [3], and Orange SA [4]. Currently Skweezer is available in English, French, German, Italian, Portuguese, Spanish, and Japanese languages and serves customers in over 175 countries worldwide [5].

1 Mobile browsing innovations
2 Controversy
3 Awards
4 Competitors
5 External links

[edit] Mobile browsing innovations

Skweezer has introduced several mobile browsing innovations since its inception, including the first:

Portal-based transcoding engine: Skweezer (2003)
Globally distributed mobile advertising platform: Advertizer (2004)
Pagination system that splits large Web pages up for viewing on cell phones (2005)
Mobile Web page translation feature (2005) [6]
Portal-based mobile RSS reader (2005) [7]
"Find in page" search that carries Web search keywords into search result pages (2007)

[edit] Controversy

In 2004 Skweezer became the subject of controversy in the Blogosphere when blogger Jason Calcanis objected to advertisements being placed by Skweezer on transcoded versions of blog content [8]. A debate ensued over the legality and propriety of proxy-based services such as anonymizers and transcoders placing ads against other publishers' content and the scope of coverage under "fair use" copyright protection. While this is a subject that is still under debate, Greenlight Wireless stopped placing ads on transcoded content in early 2005.

[edit] Awards

2007 PDA Friendly Website Awards: Winner - PDA Home Page category
2006 MobileVillage Mobile Star Awards: Gold Star - Personal Software: Mobile Web Content Provider category [9]
2005 MobileVillage Mobile Star Awards: Gold Star - Personal Software: Mobile Web Content Provider category [10]
2005 Smartphone & Pocket PC Magazine Best Software awards: Finalist - Browsers & Web Utilities category [11]