Talk:Badge engineering

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I can't work out why the spurious <></>> characters are being displayed before the table. A sourceforge bug report has been filed. —Morven 05:14, Jun 27, 2004 (UTC)


I can't remember any Pontiac Optima. I think this car was called LeMans in the U.S. This piece supports my recollection. RivGuySC 22:19, 3 Jul 2004 (UTC)

May only have been called Optima in Canada

I've just made the appropriate change. RivGuySC 23:26, 6 Jul 2004 (UTC)


I like the pictures, but do we have proper permission to use them? I saw nothing on either picture's page to indicate copyright status. RivGuySC 20:43, 14 Jul 2004 (UTC)


Does this topic covers similar cars from the same company but sold under different brands. For example, Chrysler's Town and Country, Dodge's Caravan and Plymouth's Voyager were basically the same car with different bells and whistles. Other examples were Pontiac Firebird and Chevy Camaro. Do they belong to this topic? Kowloonese

  • It appears not. The Ford Contour/Mercury Mystique is the only entry we have that seems analagous to the Chryslers you mention, and I wonder if the author didn't mean to file them under Ford Mondeo instead. What we're after here, I think, is models that were sold in another market and under a different badge with the intent that the buyer should not be aware of the original version. Anybody knew that a Contour was a Mystique and a Voyager was a Caravan, so I don't think they qualify. IMHO, at any rate. RivGuySC 01:11, 3 Aug 2004 (UTC)
    • Perhaps this distinction should be explicitly mentioned in the article. Kowloonese 01:33, 3 Aug 2004 (UTC)
      • This would be a good idea if there's general agreement on it. Right now, though, it's only my opinion. We need some more discussion. RivGuySC 03:04, 3 Aug 2004 (UTC)

Badge Engineering does not specifically refer to cars. I'm not even sure if the term originates with cars; plenty of manufactured items were sold in the first half of the 20th century with literally only the label altered between sellers. Wouldn't surprise me if the practice went back well into the 19th century. Since this whole article is car-centric, I'd suggest it be moved to "badge engineering (automobiles)" or "automobile badge engineering" and have a small article here that points to it. Thoughts? Akb4 20:28, 12 May 2006 (UTC)

I agree. Computer equipment and electronics are often 'rebadged'. In a lot of cases I think you could call a 'rebadged' product a 'rebranded' product...i.e. use the terms interchangeably.--Kaze0010 03:27, 24 June 2006 (UTC)

I'm not aware of the term badge engineering being used on anything other than motor vehicles, and rebranding is not necessarily the same as badge engineering. It usually applies when a product on the market has its name changed, whereas badge engineering means that a company sells somebody else's product (usually a car) under its own brand name. Quiensabe 22:59, 27 July 2006 (UTC)

Daewoos are still called Daewoos in britain

No they're not. The Daewoo name was dropped at the end of December 2004. South Korea and Vietnam are the only countries where the brand name is used on cars. Quiensabe 22:59, 27 July 2006 (UTC)

[edit] Overhaul

I came upon this page, and to me it did not seem like a good article. It was very jumbled with examples, and I didn't believe it talked fully about what badge engineering actually is. Being the car freak that I am, I thought it needed an overhaul. I still think the lists at the bottom need to be shortened and/or put into a better table, but I don't have the Wikiskills or the time to do that. If someone has a problem with the new look and info in the article, keep discussing it here or on my userpage; I like feedback. VonShroom 03:08, 3 January 2007 (UTC)

[edit] Clean up Started

I organized the sections into easier to read tables, but left the "Also As" tags because of a line issue I was having.LSX 10:46, 6 January 2007 (UTC)

Perhaps the last section about autos produced under license should be included somewhere in the license article, or even an article on its own that is linked to the license page? It first needs to be cleaned up and expanded, but moving it could be a good idea in the future. Also, good job on the table, its much more useful that way. VonShroom 21:15, 6 January 2007 (UTC)

[edit] re: Overhaul and Clean up

This article is indeed too generalized about a rebadge. Chevrolet, Pontiac and Saturn have never shared any badge-engineered cars; the two platforms they have had in common all had unique sheetmetal and interiors, which is stretching the concept of a "rebadge" so far it snapped about ten miles back.

Except for the G5 and Pontiac Canada, which I apparently completely forgot about.  :P —Preceding unsigned comment added by 76.214.112.5 (talk) 11:14, 8 February 2008 (UTC)

Additionally, for the sake of balance the Toyota Land Cruiser/Lexus LX and Nissan Armada/Infiniti QX could just as easily be added or substituted in place of the Ford and GM SUV examples at the bottom of the page--even though (if I remember correctly) all eight SUVs have unique interiors. —Preceding unsigned comment added by 76.214.146.27 (talk) 00:57, 4 February 2008 (UTC)