Back to the Shed campaign

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The "Back to the Shed Campaign" launched by Chelsea FC in order to improve the atmosphere at home matches.

The campaign was initially created by Jerry Kendik of CFCnet early in 2007. The campaign aims to introduce season ticket holders to the Shed End, the Shed Upper in particular. This is also known as the second singing section at Stamford Bridge after the Matthew Harding Lower.

The campaigns' first match was Middlesbrough at home in February 2007 and an improvement in atmosphere was noticed. The major improvement was noticed at the Bolton home match in April when a secondary campaign was launched by CFCnet called "The Shed 50" in which 50 fans would sit in the Shed Upper together and sing almost throughout the match. (The 50 target was not reached but 42 was).

Many noticed the vast improvement. The campaigns have continued into the 2007/08 season and hopefully the Shed End's atmosphere can be restored to what it once was.

"Shed 100s", similar to the "Shed 50" but with 100 participants instead of 50, were organised for the home matches against Birmingham, Blackburn, Manchester City and Newcastle during the autumn of 2007. A "Return to the 80s" campaign was also arranged by the people behind the Shed Campaign for the away game at Wigan in November. All events were major success.

The next "Shed 100" is going to take place at home to Wigan on April 12.

The Shed Campaign has also encouraged Shed End season ticket holders to gather in the south side of the East Upper for the domestic cup matches when the away team takes an allocation of 6,000, displacing many season tickets holders. For the Carling Cup match against Liverpool in December 2007 this effected the atmposphere in a positive way.