At It Productions
From Wikipedia, the free encyclopedia
'Eyeworks UK formerly At It Productions is a British TV production company set up in 1997 by Martin Cunning and Chris Fouracre. At It are predominatly linked with youth and entertainment shows (it is a major supplier of music programmes to Channel 4), but over the last three years have branched out into a series of other fields such as medical documentaries and quiz shows. In July 2007 the company was bought by International production group Eyeworks.
[edit] Management
The company is currently headed by Chris Fouracre (MD), Martin Cunning (MD), Lee-Anne Richardson (Head of Production) Paul Day (Director of Branded Content)and Rebecca Ackland (Head of International)
[edit] Commissions
Its biggest commission to date is the T4 strand which runs every weekend morning and during the school holidays on Channel 4. It is an irreverent mix of interviews, sketches and comedy that runs in between the usual morning shows. The current hosts are June Sarpong, Steve Jones and Miquita Oliver. It is worth mentioning that this is also where presenters such as Vernon Kaye and Dermot O'Leary began their careers.
Eyeworks most recent commissions include the TV music show Transmission with T-Mobile. This ran in mid-2006 and featured some up-and-coming bands like New Young Pony Club and Kasabian. Pete Doherty was famously reunited with his current girlfriend Kate Moss during one of the shows. The second series aired in early 2007. transmission with T-Mobile was the first of a number of branded content projects which has led to the company being recognised as a leader in Branded Content TV.
Hider in The House has also been a great success for the company. The second series of this childrens format where children hide celebrities in the parents house has recently won the Rose Dor for Best Entertainment Programme.
Eyeworks has also produced a number of factual programmes for the UK Extraordinary People and and Bodyshock strands. Most notable of these has been the acclaimed "Half Ton Mum" and award winning "Born Without a Face" (Golden Eagle Award 2006). The latter marked the companies expansion into the factual genre.
Other memorable productions include :
- Popworld, T4's music programme, originally hosted by Simon Amstell and Miquita Oliver, then Alex Zane and Alexa Chung. The show has now finished.
- The Facemakers, a ten-part series that aired on Discovery U.S. looking at a children's facial surgery unit)
