Animal Defenders International

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Animal Defenders International (ADI) is a non-profit campaigning group working for better treatment of animals, and animal rights. Based in the UK, it is known for efforts to expose the animal cruelty in circuses, by working undercover and gathering video evidence.

They state their mission as being "To educate, create awareness, and promote the interest of humanity in the cause of justice, and the suppression of all forms of cruelty to animals; wherever possible to alleviate suffering, and to conserve and protect animals and the environment."^[1]

The organization is not a charity because charities in the UK are not allowed to campaign for legislative change.^[2]

The organization has offices in London and San Francisco.^[3]

The ADI produced an advertisement My Mate's a Primate which was turned down for broadcast under the UK Communications Act 2003 which proscribes radio and TV advertising by political organisations, defined as organisations whose main aim is "to influence public opinion on a matter of controversy".^[4]

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