Ain't It Cool News
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| Ain't It Cool News | |
|---|---|
 Ain't It Cool News Home Page |
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| URL | http://www.aintitcool.com |
| Type of site | Film Review |
| Available language(s) | English |
| Owner | Harry Knowles |
| Created by | Harry Knowles |
| Launched | 1996 |
| Revenue | unknown |
| Current status | Active |
Ain't It Cool News (AICN) is a website founded and run by Harry Knowles dedicated to rumors and reviews of upcoming and currently playing films and television projects, with an emphasis on science fiction, fantasy, horror and action genres. It combines gossip from anonymous and unverified sources as well as news and reviews.
Contents |
[edit] AICN Staff
- "Head Geek"
- Jay Knowles
- "Father Geek"
- "West Coast editor"
- H.T. Strong "Hercules The Strong"
- "editor of all things televised"
- Eric "Quint" Vespe
- "contributing editor/interviewer"
- Steve "Capone" Prokopy
- "Mid-West/Chicago Editor"
- Ambush Bug
- editor of AICN Comics
- Scott Green
- "Editor/Reporter for Manga & Anime"
- Uncapie
- "West Coast reviewer"
- Mirajeff
- "Editor/Reviewer"
[edit] History
The site was launched in 1996, and its name is attributed to John Travolta's line in Broken Arrow. Knowles began surfing the Internet while recovering from a debilitating accident in 1994. He spent a lot of time in newsgroups exchanging gossip and rumors about upcoming films, eventually creating his own Web site as part of his Internet hobby. A principal offering was Knowles's colorful movie reviews, but the primary distinction from other sites was the (ostensible) insider news articles. P.A.s, people in the industry, secretaries and other behind-the-scenes folk would submit news such as casting decisions, scripts and release dates, though Knowles himself has admitted that in the beginning, some of the articles from these alleged "spies" were his own work generated from scouring the newsgroups.
Over the next few years the site expanded by adding associate contributors, most of whom would go by pseudonyms. A television section (dubbed 'coaxial') was added. Discussion boards were added. Practically from the start, it was supported by banner advertising. In 1998 the site was updated from the home-made style that Knowles had initially envisioned to an organized professional look. Discussion boards were added to every page. This "talkback" feature allows readers to critique every review and article offered.
The site attracted a large number of anonymous Hollywood "insiders" who would submit reports on topics the studios tried to keep secret. The success of the site made it powerful enough to begin possibly affecting box office figures via "net buzz."[citation needed]
The Web site garnered national attention in 1997 with the release of Batman and Robin. Knowles posted several negative reviews from preview screenings. When the film performed poorly at the box office, studio executives complained that it had been sabotaged by the leaks to the Internet.[citation needed] From there it exploded. National magazines such as People and Newsweek called for interviews.
The site was parodied in the film Jay and Silent Bob Strike Back when the lead characters look at the "Movie Poop Shoot" site. That site was created at MoviePoopShoot.com as part of the film's publicity, and existed as a similar site for some time. However, after the release of Clerks II, the site has been shut down. A site has since been put back up at that URL, run by QuickStop Entertainment, a company probably best known for running the semi-official site for the TV series Scrubs.
A pilot for a TV series based on the site was shot in 2001 and submitted to Comedy Central.[citation needed]
[edit] Chat Room
AICN also has its own chatroom where users can hold discussions in a free-form, unstructured manner.
Occasionally, filmmakers such as Matthew Vaughn, Michael J Bassett, Patrick Read Johnson or Anghus Houvouras stop in to chat with the geeks. Andy Milonakis also popped in regularly for a while, prior to the debut of his MTV show. Bruce Willis also posted on the website briefly to promote his film Live Free Or Die Hard.
