Africell
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| Africell | |
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| Type | Subsidiary of Lintel Holding |
| Founded | Gambia 2001 Sierra Leone 2005 |
| Headquarters | Serrekunda, The Gambia Freetown, Sierra Leone |
| Key people | Alieu Badara Mbye CEO |
| Industry | Mobile telephone services |
| Website | www.africell.com
http://www.africell.gm Sierra Leone |
Africell is a mobile telecommunications company serving The Gambia and Sierra Leone. It is a subsidiary of the Lebanese telecommunications company Lintel Holding.
Africell has 346,341 subscribers (3 q 2007) in the Gambia and 360,000 in Sierra Leone.
All its core network and radio equipments are supplied by Siemens.[1]
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[edit] Africell Gambia
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[edit] Marketing campaigns
Africell Gambia has a prominent advertising and promotional presence in the country and contributes significantly in sports and youth development, and health and education.[2][citation needed]
[edit] Dream house competition
A long running campaign in which subscribers had the chance the win a house worth 3,000,000 dalasis (about US $138,000) came to a dramatic conclusion in January 2008 when policeman Mr Ahagie Badgie's name was drawn from a jar. Mr Badgie, who is seriously ill in hospital, commented “Even if I don’t survive I would be happy that my children would be staying in the house.” The two runners-up each received 50,000 dalasis. [3][4]
[edit] Face of Africell
The company launched a pageant to find "Gambian ladies between the ages of 18-25, attractive and who possessed the qualities of communication skills, a good education, self-confident [sic], reliance, and ability to convince prospective clients for Africell".[5] Around 200 candidates applied to participate in the competition.
The eventual winner was Yamundow Leigh, who has since appeared in various promotions for Africell. She also won a car as a prize.
[edit] Football sponsorship
Africell sponsors the GFA League First Division Sait Matty football team. It also sponsors the Gambian national side.[citation needed]
[edit] Africell Sierra Leone
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