Talk:Ad serving

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[edit] Merge from Central ad server

There seems to be sufficient overlap to merge these two articles. "Central ad server" should be a subsection within Ad serving. --ZimZalaBim (talk) 07:37, 17 October 2006 (UTC)

done! --roy<sac> Talk! .oOo. 20:17, 23 April 2008 (UTC)

[edit] List of Adservers

Until a better solution is being found like a separate list or category, List of Ad Servers moved here. --roy<sac> Talk! .oOo. 17:17, 22 February 2007 (UTC)


  • Google AdSense
  • Microsoft's adCenter network
  • Accipiter AdManager (acquired by Atlas DMT)
  • AdComplete.com's Ban Man Pro
  • AdSpeed.com
  • Advertising.com's ACE serve
  • Aquantive's ATLAS DMT
  • BlueLithium's AdRevolver
  • Burst Media's AdConductor
  • Casalemedia
  • DoubleClick's DART
  • Edatis
  • e-planning's ad server
  • Facilitate Digital's FFA & FFP
  • Falk AG
  • Fastclick.com's AdServer acquired by ValueClick in April 2006
  • Google AdSense affiliate ad network
  • Jsadserver Ad Up
  • Kanoodle
  • Openads (formerly phpAdsNew)
  • Renegade Internet's AdvertPRO
  • Right Media's Yield Manager
  • Thruport's AdJuggler
  • TradeDoubler
  • ZEDO ZEDO Ad Serving
  • 24/7 Real Media's Open AdStream
  • Valuead ValueAd AdXpress Enterprise

[edit] Ad Optimization Providers

Same thing as for Ad Servers. --roy<sac> Talk! .oOo. 17:18, 22 February 2007 (UTC)

  • DoubleClick DART Adapt
  • Offermatica AdBox Ad Optimization
  • Valuead ValueAd AdXpress Enterprise On the fly real time optimizatin engine

[edit] "Central" and "Local" Ad Server

I removed the "Central" portion and the content to the "Local Ad Server". The only reference for those terms is Wikipedia. The IAB recognizes "Third-Party Ad Server" (=remote Ad Server) [1] and mentions Ad Serving. Other sites also talk about Ad Servers at the publishers site location serving only Ads to his own website and remote/third-party ad servers (usually agencies) who serve ads for a number of different sites and publishers. You could call the first one "local ad server", but I doubt that it was invented AFTER the remote ad server was developed. --roy<sac> Talk! .oOo. 11:21, 29 September 2007 (UTC)