Acushnet Company
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The Acushnet Company is a sporting goods company that focuses primarily on golf-related products.
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[edit] History
Founded in Acushnet, Massachusetts by Phillip E. "Skipper" Young in 1910, the Acushnet Process Company focused on deresinating and supplying rubber to industries which required it, and over time began to make their own rubber-based products including water bottles and bathing caps.
In 1932 the company sectioned into two divisions: Rubber and Golf, both of which became quite successful. The Rubber division was later sold in 1985.
In 1935, the Golf division produced the Titleist golf ball, which has continued to be its most successful product.
In 1976 the company was purchased by American Brands (now Fortune Brands).
Circa 2005 the company is headquartered in Fairhaven, Massachusetts.
[edit] Brands
Acushnet Company's primary brands are the Titleist, FootJoy and Cobra. Pinnacle and Scotty Cameron are sub-brands used for specific Titleist products.
[edit] Titleist
First played in the U.S. Open in 1949, Titleist golf balls are still the top-selling ball in the United States.[1]
Titleist Pro V1x is the primary "pro ball", and is used in professional tours. Many of the top professionals also play Titleist clubs.
[edit] FootJoy
FootJoy makes golf shoes, golf gloves and other apparel but also makes a variety of sporting wear. Their golf shoes are particularly popular and are the number one choice of pros and amateur golfers around the world.[citation needed]
[edit] Cobra
Cobra is one of Acushnet Company's golf club brands. 2006 U.S. Open Champion Geoff Ogilvy, Ian Poulter, Camillo Villegas and J.B. Holmes are the best known PGA TOUR pros under the Cobra umbrella.
[edit] Pinnacle
Is an inexpensive brand marketed largely on its price.
[edit] Scotty Cameron
Scotty Cameron is a specialty brand focused on designing and manufacturing putters for the best players. Their putters have been used by the best pros on tour since 1993 and have been used to win many major championships.[citation needed] Tiger Woods uses a Scotty Cameron putter.
