AArrow Advertising LLC

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AArrow Advertising,LLC
Formation 2002
Type Outdoor Advertising
Headquarters Washington, D.C.
Location San Diego
Los Angeles
Inland Empire
San Francisco Bay Area
Las Vegas
Phoenix
Washington, D.C
Southeast Florida
North Carolina
New York City
Website http://www.AArrowAds.com/

AArrow Advertising was founded by sign spinners in 2002, when a group of friends from Ocean Beach, California discovered they could do tricks with a sign. They began spinning them in the air, behind their back and dancing with them. The group was young and energetic and all had an avid interest in skateboarding, surfing and other activities requiring physical prowess, skill and dexterity. Today there are more than 300 different tricks in the companies Sign Spinning tricktionary. Since start up, there has been tremendous growth in the number of employees and clientele. AArrow employs more than 750 youth across the country between the ages of 16-24.

Contents

[edit] Business

AArrow Sign Spinners are professionally trained to complete hundreds of tricks; some of which include spinning, kicking and tossing six-foot custom made signs. Each spinner is required to complete AArrow Boot Camp, which separates AArrow Sign Spinners from other sign 'holding' companies. These professional spinners are attention-grabbing and generate a ‘superstar’ quality.

Most of the AArrow Sign Spinners are between 16-24 years of age and the average Sign Spinner starts at $10 per hour, with wages reaching as high as $20 per hour. Wages are determined by skill level, positive attitude and leadership skills. As the employees become more proficient, they become more valuable to the business and the brand.

Since start up, there has been tremendous growth in the number of employees and clientele. AArrow employs more than 750 youth across the country between the ages of 16-24.

AArrow’s clients range from Fortune 100-500 companies to celebrities, store grand openings, special events and sports and entertainment industries. Some of the most frequent users of Sign Spinners are retail stores, websites, food chains, luxury apartments and home builders and developers.

AArrow corporate is located in Washington, D.C. while the World Famous AArrow Sign Spinners have invaded the nation with offices in San Diego, Los Angeles, San Francisco, Inland Empire, Las Vegas, Phoenix, North Carolina, New York City and Southeast Florida. AArrow is transitioning to a global company and will start franchising the end of 2008.

AArrow Advertising is a unique social entrepreneurial corporation that is committed to social and humanitarian causes. AArrow Sign Spinners donate time to support community and government activities that promote economic and humanitarian advancement.

AArrow Advertising has received a great deal of recognition on both a national and international level being featured on NBC’s Today Show [1], ABC World News [2], CNBC’s The BIG IDEA with Donny Deutsch, Ellen DeGeneres, The Tonight Show with Jay Leno, Fox and Friends, Los Angeles Times [3], Washington Post [4], Kiplinger Report [5], Korea’s POP Sign Magazine [6] and a list of others. AArrow CEO Max Durovic was nominated by Business Week [7] as one of the top 25 young entrepreneurs in 2007.

[edit] AArrow timeline

[edit] April 2008

AArrow Director of Marketing, Justin Brown, can be seen spinning on the big screens in Times Square every thirty minutes. AArrow has teamed up with CNBC’s Million Dollar Portfolio Challenge [8].

[edit] January 2008

Sign Spinners are on an episode of ABC’s Carpoolers and appear in Korea’s POP Sign Magazine [9], paving the way for AArrow’s international franchise opportunities.

[edit] December 2007

AArrow partners with the Susan G. Komen Foundation to raise money for breast cancer research. In San Diego, AArrow strategically placed two Sign Spinners at the registration booth and the finish line of the race to direct traffic, raise awareness and entertain the crowd. AArrow continues to work with the Susan G. Komen Race for the Cure in San Diego, New York City and Washington, D.C.

[edit] November 2007

AArrow is featured in the Style section of The Washington Post [10]. The first ever AArrow Olympics [11] is held in San Diego, with Sign Spinner Dijon Rice taking home the freestyle gold.

[edit] October 2007

AArrow Owner Max Durovic is invited by advertising guru Donny Deutsch to be a guest on his hit TV show, The BIG IDEA on CNBC. AArrow CEO Max Durovic and COO Mike Kenny are recognized by Business Week [12] amongst the top 25 best young entrepreneurs in 2007.

[edit] September 2007

AArrow hits up the web with sign spinner features on Entrepreneur.com [13] and America Online. The spinners also made a guest appearance on the TV show ‘What’s My Line: Live on Stage’. AArrow lands a deal with Bud Light to spin outside of Seattle Seahawks home games. AArrow spins for 50 Cent’s new album “Curtis” at the Video Music Awards [14] in Las Vegas, a Jimmy Kimmel appearance in Los Angeles and in front of TRL in New York City.

[edit] August 2007

AArrow New York City is born! The advertising world will never be the same. AArrow is recognized for their support and involvement with the Los Angeles Mayor’s Youth Initiative Program: Hire LA’s Youth [15]. AArrow was the top employer and created jobs for more than 35 youth in Los Angeles in 2007.

[edit] July 2007

AArrow makes nationally televised appearances on ABC World News [16], NBC’s Today Show [17], Ellen DeGeneres Show, The Tonight Show with Jay Leno and Fox and Friends.

[edit] June 2007

AArrow wins the San Diego Regional Chamber of Commerce Small Business Award for Most Innovative Product or Service [18].

[edit] May 2007

AArrow is highlighted on the front page of the Los Angeles Times [19].

[edit] April 2007

AArrow goes to Florida for spring break and never comes back. Great weather and big roads; Florida is perfect for sign spinning.

[edit] February 2007

AArrow spins for Vitamin Water [20] outside the NBA All-Star Game in Las Vegas.

[edit] June 2006

AArrow spins for Snoop Dogg (Geffen Records) at the BET Hip-Hop Awards [21] in Atlanta. Snoop brings the spinners back for the American Music Awards and his album release party.

[edit] March 2006

AArrow expands to Phoenix to see how hot is has to be before you pass out spinning a sign.

[edit] December 2005

The First Annual AArrow Sign Spinner convention is held in Las Vegas with more than 30 Sign Spinners in attendance.

[edit] November 2005

AArrow expands to Las Vegas; time to get rolling.

[edit] August 2005

AArrow expands to Los Angeles. A star is born.

[edit] July 2005

AArrow boot camp is featured on CBS Channel 8 [22] in San Diego.

[edit] June 2005

AArrow Advertising becomes a Limited Liability Corporation (LLC) and creates its first corporate team in San Diego.

[edit] September 2004

AArrow expands to North Carolina where campaigns will be executed for the next seven months; giving birth to a whole new batch of AArrow Sign Spinners.

[edit] July 2004

The first sign spins in London, England.

[edit] June 2004

17 AArrow Sign Spinners surround the Rock n’ Roll Marathon in La Jolla for Road Runner Sports.

[edit] August 2003

AArrow is featured on the front page of The San Diego Union Tribune [23].

[edit] December 2002

AArrow Sign Spinners begin offering sign spinning services to the San Diego Blood Bank, making volunteer opportunities an important part of operations.

[edit] September 2002

AArrow begins to advertise for other clients including home builders, discount retail stores, websites and food chains.

[edit] August 2002

The Healthy Back Store begins using AArrow Sign Spinners at four locations in San Diego and an additional two locations in Maryland. AArrow D.C. is born and the East Coast will never be without sign spinners again.

[edit] April 2002

AArrow Advertising was founded by sign spinners in 2002, when a group of friends from Ocean Beach, California discovered you could do tricks with a sign.

[edit] In the news

  • “CNBC.com’s Portfolio Challenge: Fantasy Stock Trading Contest [24]”. CNBC.com. April 28, 2008.
  • “Sign Spinners, the New Sandwich Men of US Advertising [25]” MSN News. April 10, 2008.
  • “One Day Like This [26]” Boards: The Creative Edge in Commercial Production. April 4, 2008.
  • “Zipcar Comes to Philly [27]” ABC 6 and Fox 29 Philadelphia. March 25, 2008.
  • “Your Client Waving Signs on the Street [28]” Media Life Magazine. March 10, 2007.
  • “Sidewalk Ad Spinners Become Sign of Times [29]” Contra Costa Times. March 10, 2007.
  • “Signs-a-Twirlin [30]” East Valley Tribune Phoenix. Feb. 28, 2008.
  • “Trying to Avoid Spinjury: Questions for Rob Malowney [31]” Voice of San Diego. Feb. 16, 2008.
  • “Point and Spin [32]” Sign Web. Nov. 18, 2007.
  • “Member Spotlight [33]” San Diego Chamber of Commerce Business Online. November 2007.
  • “The Sandwich Board Goes Airborne [34]” Washington Post. Oct. 31, 2007.
  • “Business Week: 2007 Top Entrepreneur Under the Age of 25 [35]” Business Week. Oct. 22, 2007.
  • “Sign of the Times: A New Spin on Advertising [36]” Traverse City Record Eagle. Oct. 14, 2007.
  • “A Sign of Good Marketing? [37]” Entrepreneur Online. Aug. 13, 2007.
  • “Seeing Signs: Spin City [38]” Santa Monica Daily Press. July 11, 2007.
  • “Sign Spinners: Advertising as Spectacle [39]” New Persuasion. July 9, 2007.
  • “Advertisers That Move Round and Round [40]” NBC Today Show. July 9, 2007.
  • “Sign Spinning: Acrobatic Advertising [41]” ABC World News. July 5, 2007.
  • “Spin Advertising [42]” ABC World News. July 5, 2007.
  • “Stylish Human Billboards Put a New Spin on an Old Promotion [43]” Seattle Times. May 10, 2007.
  • “The Fine Art of Making a Point [44]” Los Angeles Times. May 1, 2007.
  • “Mayor’s Youth Employment Program [45]” CDD News. April 20, 2007.
  • “Sign of the Times: Bill Would Establish ‘Sign Walkers’ Rights [46]” West Valley View Phoenix. March 13, 2007.
  • “A New Spin on Sandwich-Board Advertising [47]” Associated Press. March 8, 2007.
  • “Photo of the Year [48]” (4th place) The Raleigh News & Observer. Nov. 29, 2006.
  • “All Signs Point to Success for AArrow Advertising and Its Two Founders [49]” San Diego Business Journal. Nov. 20, 2006.
  • “Die Sign Spinner aus Kalifornien [50]” SignInform Digitaldruck + Werbetechnik Forum Infoportal. Oct. 2, 2006.
  • “Soul of the Spin Machine [51]” LA Weekly Magazine. Aug. 30, 2006.
  • “A New Spin on Advertising [52]” San Gabriel Valley Tribune. Aug. 2, 2006.
  • “Ads Are People Too [53]” Las Vegas City Life Magazine. June 8, 2006.
  • “Sign Spinners Show Off Their Creative Moves [54]” Channel 10 News San Diego. May 29, 2006.
  • “Six Steps to Starting Your Own Business [55]” Kiplinger’s Personal Finance Magazine. May 4, 2006.
  • “Boot Camp for Sign Spinners [56]” Channel 8 News San Diego. June 22, 2005.
  • “Week in Photos [57]” San Diego Union Tribune. Aug. 19, 2003.
  • “Pointing Donors in the Right Direction [58]” San Diego Blood Bank’s The Donor. Spring 2003.

[edit] On the web

[edit] Notes

  1. ^ AArrow on NBC Today Show
  2. ^ AArrow on ABC World News
  3. ^ AArrow in LA Times
  4. ^ AArrow in Washington Post
  5. ^ AArrow in Kiplinger Report
  6. ^ AArrow in Pop Sign Magazine
  7. ^ AArrow CEO as Top Young Entrepreneur
  8. ^ AArrow Marketing Director Spinning for CNBC
  9. ^ AArrow in Pop Sign Magazine
  10. ^ AArrow in Washington Post
  11. ^ AArrow Olympics
  12. ^ AArrow CEO as Top Young Entrepreneur
  13. ^ AArrow on Entrepreneur.com
  14. ^ AArrow Sign Spinners at 2007 VMAs
  15. ^ AArrow & Mayor's Youth Employment Program
  16. ^ AArrow on ABC World News
  17. ^ AArrow on NBC Today Show
  18. ^ AArrow is Finalist for San Diego Regional Chamber of Commerce Small Business Awards
  19. ^ AArrow in LA Times
  20. ^ AArrow Spins for Vitamin Water
  21. ^ AArrow Sign Spinners & Snoop Dogg
  22. ^ AArrow Boot Camp on CBS 8 San Diego
  23. ^ AArrow in San Diego Union Tribune
  24. ^ AArrow Marketing Director Spinning for CNBC
  25. ^ AArrow: The New Sandwic Men of US Advertising
  26. ^ AArrow: One Day Like This
  27. ^ AArrow: Zipcar Comes to Philly
  28. ^ AArrow: Your Client Waving Signs on the Street
  29. ^ AArrow: Sidewalk Ad Spinners Become Sign of Times
  30. ^ AArrow: Signs-a-Twirlin
  31. ^ AArrow: Trying to Avoid Spinjury
  32. ^ AArrow: Point and Spin
  33. ^ AArrow: Member Spotlight
  34. ^ AArrow: The Sandwich Board Goes Airborne
  35. ^ AArrow: Top Entrepreneur Under the Age of 25
  36. ^ AArrow: Signs of Times
  37. ^ AArrow: A Sign of Good Marketing?
  38. ^ AArrow: Seeing Signs
  39. ^ AArrow: Advertising as Spectacle
  40. ^ AArrow: Advertisers That Move Round and Round
  41. ^ AArrow: Acrobatic Advertising
  42. ^ AArrow: Spin Advertising
  43. ^ AArrow: Stylish Human Billboards
  44. ^ AArrow: The Fine Art of Making a Point
  45. ^ AArrow: Mayor's Youth Employment Program
  46. ^ AArrow: Bill Would Establish Rights
  47. ^ AArrow: A New Spin on Sandwich-Board Advertising
  48. ^ AArrow: Photo of the Year
  49. ^ AArrow: All Signs Point to Success
  50. ^ AArrow: Die Sign Spinner aus Kalifornien
  51. ^ AArrow: Soul of the Spin Machine
  52. ^ AArrow: A New Spin on Advertising
  53. ^ AArrow: Ads Are People Too
  54. ^ AArrow: Sign Spinners Show Off Their Creative Moves
  55. ^ AArrow: Six Steps to Starting Your Own Business
  56. ^ AArrow: Boot Camp for Sign Spinners
  57. ^ AArrow: Week in Photos
  58. ^ AArrow: Pointing Donors in the Right Direction
  59. ^ AArrow Promoting Snoop Dogg's Tha Blue Carpet Tratment
  60. ^ AArrow promoting Music Is My Savior
  61. ^ AArrow Spinning at the 2007 MTV VMAs
  62. ^ AArrow Spinning at a Washington Wizards game.

[edit] External links