Image:1962 Rambler ChampionPlug MobilEconRun AD.jpg

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A 1962 magazine advertisement for Champion Spark Plug company promoting the Mobil Economy Run winner for the year, the Rambler American. The ad is promoting the yearly event, the champion vehicle, and the spark plugs. It serves as an example of how the Mobil Economy Run was promoted and the extra publicity it received.

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[edit] Fair use for "1962 Rambler Champion Plug MER AD.jpg"

The image shown here is claimed to be used under fair use as:

1. The image is copy of an historically significant photo of a famous adverisement showing three subjects.
2. There is no "free" equivalent of an actual advertisement from 1962.
3. This has been previously published in numerous popular mass market magazines during 1962.
4. The name of the photographer is unknown.
5. It is of much lower resolution than the original, so it will not detract from the value of any original photograph.
6. The image is only being used for informational purposes.
7. The material is encyclopedic and otherwise meets general Wikipedia content requirements.
8. This meets the media-specific policy requirements.
9. The image is used in at least one article.
10. The material contributes to the article by specifically illustrating a relevant point in the history of this event within the text.
11. The image does not detract from the reputation of the subject.

[edit] Justification for "Fair Use" in three articles

This work is copyrighted and unlicensed. It does not fall into one of the blanket acceptable non-free content categories listed at Wikipedia:Non-free content#Images or Wikipedia:Non-free content#Audio clips. However, it is believed that the use of this work in the articles "Mobil", "Mobil Economy Run" and "Rambler American": To illustrate the subject in question Where no free equivalent is available or could be created that would adequately give the same information On the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation ([1]), qualifies as fair use under United States copyright law. Any other uses of this image, on Wikipedia or elsewhere, may be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Copyrights. To the uploader: this tag is not a sufficient claim of fair use. You must also include the source of the work, all available copyright information, and a detailed non-free use rationale.

Fair Use in (1) Mobil, (2) Rambler American, and (3) Mobil Economy Run articles:

Though this image is subject to copyright as noted here, the U.S. fair use laws, and the stricter requirements of Wikipedia’s non-free content policies cover its use, because:

• The image of this advertisement shows how an oil company supported fuel economy trials.
• It shows aspects of the promotion mix (marketing campaigns and publicly) as a result of the high fuel efficiency of this automobile.
• Its inclusion in these articles adds significantly to the subject because the advertisement shows the historic event.
• The automobile pictured in the image relates directly to the Economy Run performance discussed in the articles and it is historically significant to the Champion Spark Plug and the Mobil Oil companies.
• It is also highly unlikely that "free" images exist that illustrates the advertising and promotional use of this car's fuel economy by using a particular brand of spark plugs.

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